Why Your Ideal Customer Profile (ICP) and Unique Value Proposition (UVP) Should Be Part of Your Long-Term Vision?

By: Guy Balan

Published on: 16/10/2024

Discover why defining your Ideal Customer Profile (ICP) and crafting a Unique Value Proposition (UVP) are essential for shaping your long-term business vision, driving sustainable growth, and aligning your team’s efforts for maximum impact.